The list of company names with star ratings and other details on the left are local SEO profiles. Once this is added to a search, Google will pull results from the area local to that searcher-usually displaying a map of the area, with pins dropped to indicate options near them. Local SEO is centered around one of the most common filters people add to their search: results that are close to them, for example, ‘Tax CPA near me’, or ‘Accountants near me’. Results ranking can be increased in a variety of ways, but one of the easiest and most effective techniques is to improve your accounting firm’s local SEO profile. Aiming for the attention of your local community is a quicker approach-those are the people who will become clients and supporters of your firm. When you’re trying to grow your accounting firm’s client base quickly, a traditional SEO focus often isn’t the right strategy it requires a larger investment of time and energy to cast such a wide net. These searches and their results are more content focused than service driven. Traditional SEO is most effective when searchers are looking for an answer to a question. Within SEO, there is a distinction between local and traditional-understanding that difference is key to making informed business decisions and allocating resources correctly. Thankfully, it’s easy to set up quickly, so you can focus on your priorities: client conversion and providing a premium service. SEO is about maximizing the attention your online presence gets.Įvery search resulting in your firm’s website being accessed, or an article you wrote being read, is another opportunity to bring in a new client. The average user spends almost 18 minutes per day on Google. Google services over four billion users every day, with over 100,000 searches per second. In the first episode, Ryan uncovers some SEO tips your accounting firm should be using to generate local traffic.īut first, it’s important to understand what SEO is, and why you should care. Ryan Lazanis from Future Firm partnered with Karbon to deliver a private podcast series, The 7 Quick Win Marketing Tactics for Accounting Firms to provide quick and impactful tactics you can implement today to grow your firm. There are a few quick actions you can take to ensure your website gets the traffic it deserves. But having good SEO basics for your firm doesn’t need to be complicated. The discussion around SEO best practice can be a bit overwhelming it can seem like a maze of impenetrable jargon and confusing techniques. Search Engine Optimization (SEO) is an invaluable part of modern business, especially if you’re trying to grow your accounting firm’s client base.

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